TELEVISION ADVERTISING PLACEMENT TAGETING WOMEN

According to Vorhaus's research, in general, women ranked watching television as their number one leisure activity (23%), followed by using the Internet (16%) and playing free web-based games (10%). Reading magazines (one of the top advertising mediums used by many marketers targeting females) only ranked in at 4%. So if you're an advertiser trying to reach women, you need to consider supplementing your television, radio, and print ads with new advertising vehicles, such as online advertising, product placements on television shows, and banner ads on free gaming web sites.

The facts are amazing: Even though women still earn less money than their male counterparts (78 cents for every dollar a man gets), women make more than 80 percent of the buying decision in all homes. No wonder advertisers strive to capture the attention of females. But what complicates matters for marketers is how women shop. Unlike men, women research items more extensively and are less likely to be influenced by ads. This means marketers need to fine-tune their advertising messages and be seen in marketing venues that women deem credible.


ABC family logo ABC Family is a premier destination for contemporary, quality entertainment. Targeting adults 18-49 as well as kids and teens, ABC Family is redefining the family-friendly viewing experience with original series and movies, sports, theatrical hits, concerts, and more. The network's "25 Days of Christmas" and other holiday programming are especially popular. Available in over 91 million homes, ABC Family ranks among the largest cable channels. ABC Family attracts key demos and is the one and only place where advertisers can really reach to the entire family.
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Discovery Channel  logo

E! Entertainment Television is the only 24-hour network devoted entirely to celebrities, entertainment and pop culture. E! features in-depth celebrity interviews, daily entertainment news, and lifestyle-related features. It also goes behind-the-scenes to show the making of movies, television shows and music videos and provides extensive live coverage of award shows. E! had an estimated 85 million subscribers at the start of 2004.

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Life Time  logo

Lifetime Television is the leading source of entertainment and information for and about women, providing common ground for females to connect on issues relevant to them with Lifetime Original Movies, original dramas, or the interactive website. In addition, Lifetime is a leader in women's advocacy issues, including cancer awareness, self esteem and stopping violence against women. Launched in 1984, Lifetime Television is available in more than 87 million U.S. homes.

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