The available mailing lists at Allied Media Corp. are guaranteed to be 90 percent accurate. This accuracy is achieved through an array of methods including regularly comparing the data to USPS’s National Change of Address database. Using mailing lists has been proven to be an effective way to market directly to potential consumers. This is the reason why 65 percent of the total mail received by an average household is direct mail, according to a poll by Pitney Bowes.
However, we at Allied Media understand that when it comes to direct mail marketing, sheer numbers are not enough. That is why we put a great emphasis on accuracy when it comes to direct mailing. Some of the other methods that ensure the 90 percent accuracy of our lists include:
- Running the data through ethnic and geographic models
- Rechecking the accuracy through scientific sample polling
- Collecting personal information through self-filled surveys
We also guarantee to give you credit for every incorrect contact on the list beyond our 90 percent guarantee.
Direct e-mail marketing is one of our strengths at Allied Media Corp. We not only help our clients launch engaging e-mail campaigns, but we also monitor the accuracy and success of each campaign.
If requested, we can even send creatively designed HTML e-mails to suit the needs of our clientele. The e-mail lists we rent to our clients are regularly checked for accuracy through several means.
Most of the information we know regarding each e-mail address holder—such as age and ethnicity—is voluntarily provided. Another method to check the accuracy of the e-mail lists is what we call a “soft offer.”
Before we rent the e-mail list to our clients, we send e-mails to that address and solicit some kind of response. We also ask each e-mail address holder if they would like to receive messages in the future.
This method gives us some degree of assurance that the holders of addresses on our list are likely to open the e-mails of our clients.
Although e-mails are generally less accurate and reliable than physical addresses, our methods of checking accuracy and ability to monitor the success of our e-mail campaigns allow us to make sure the message of our clients is reaching their audience.