The Russian-speaking American market, is characterized by a large, rapidly growing, and well-educated base of US-Russian citizens, permanent and temporary residents who are particularly fond of reading. The Russian-born population represents the second largest segment after Mexican-born at 10.4% of 28.4 million foreign-born Americans and shares various favorable characteristics.
The Russian-born population has a substantially higher per capita income and a higher level of wealth, is better educated, and is older in age, making it a very attractive segment for any health magazine. Combined with an inadequate supply of magazines/ newspapers in the US that capitalize on this market opportunity, the health magazine is well positioned to succeed in attracting extensive readership.
The United States is represented by almost 120 ethnic groups. Seven of these groups—Mexican, Russian, Chinese, Indian, Philippine, Vietnamese, and Cuban —account for more than 55% of the total ethnicities. Two distinct segments represent the ethnic groups: |
