MULTICULTURAL PUBLICATIONS NETWORK. ETHNIC NEWSPAPERS & PUBLICATIONS

Multicultural Publications Network Ethnic Newspapers & Publications Media Buyer - Media Placement

As many newspapers in the United States have shut down lately, dozens more have sprung up. The ethnic press, operating in the shadow of mainstream newspapers, has been building circulation and advertising revenue. The traditional problem of the immigrant press lies in upward mobility can pull part of the core readership from their circulation areas. Many of the older publications aimed at Western European immigrants are losing readers, while Latino, Chinese, Vietnamese and Russian papers are making circulation gains. There are hundreds of newspapers in at least 40 languages. When you look at any big-city newsstand in the Chinatowns of New York, San Francisco, Toronto or Vancouver, it the vibrant presence of ethnic media becomes clear. For example, the Vietnamese market offers readers more than 60 newspapers to choose from. The ethnic press survived on classified advertising and ads from local auto repair stores, grocers and travel agents, though a few well-established black and Hispanic newspapers have always attracted some mainstream advertising. Now, large billings are going to publications that serve smaller and diverse communities. Some of the largest advertisers are telephone companies, airlines, financial services companies and health care. Ethnic newspapers are an obvious way for telecom companies to tap households of recent immigrants that are more likely to make international calls than other Americans. Immigrants represent an untapped source of revenue, and Census figures show segments of certain ethnic groups are better educated and more affluent than the general population. 62 percent of all Arab-Americans have spent some time in college, while 45 percent of all Americans have; 36.6 percent of Asians in the United States have a bachelor's degree or higher, while 20.3 percent of the general population has attained this level. The median annual household income of Arab-Americans was $39,580 based on the 1990 Census ($44,696 for Asian Indians), while the median household income of all Americans was $33,105. Other problems facing the ethnic press include lack of influence with distributors and marketers, too few advertisements for mainstream services/products and difficulty creating the detailed demographic information about their readers that large advertisers like to see. The ethnic market is a hotly contested category. The newspaper ads play an important role in the active courting of the ethnic consumer. Issues of real concern to immigrants are not reported at all or are given scant attention in the mainstream press. But with the help of ethnic newspapers, immigrants can find institutions in their communities that will make the transition easier. It is essential to be able to differentiate among the various groups within communities like the Chinese-- are reaching the Taiwanese or mainland Chinese? Allied Media helps companies position their products in the best light for each ethnic group. Need to pay attention to spacing of sentences. “Ethnic Media” Title is too large and does not match titles from other pages Font sizes of links at bottom are different sizes



Ethnic communities in America are growing in scope and consumer power. These individuals prefer media written in their language as a means of retaining their cultural heritage. Allied Media provides access to more than 25 million African-Americans 28 million Hispanic-Americans , four millionArab-Americans, seven million Muslim-Americans , and eight Million Indian-Americans through more than 500 distinct ethnic publications. Publications for additional ethnic groups are available and all of our ethnic publications report on national, regional and local news of specific concern to their individual communities.

The Allied Media African-American Publication Network Over 200 African American Publications from across the US The Allied Media Hispanic Newspapers & Magazines Network Over 250 Hispanic Publications from across the United States Allied Media South Asian Newspapers & Publications Network Indo- American newspapers & Magazines in America. A.M.C Arab American Publication Network Arab American newspapers & Magazines in America.

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