There are 35 million African Americans in the United States comprising 12.7% of the total population. This population segment is expected to grow nearly twice as fast as the rest of the population over the next fifty years. The median age of African Americans is 30, nearly six years younger than the median age of the total population.

According to U.S. Census data, 85% of African Americans live in metropolitan areas with the majority living in the top 20 metropolitan areas. The A.M.C. African American Publications Network penetrates these top DMA markets with over 200 newspapers and a readership of over 12.7 million reaching nearly 85% of all African Americans over 12 years old and allowing advertisers to target these African American consumers most efficiently.

African Americans spend over $520 billion annually.
There are 12.9 million African American households in the U.S. representing a 48% increase over the last 20 years. African American households are larger than the average of the total population. The average size of each African American household is 3.2 people compared to the U.S. average of 2.6 people. An average household spends $23,642 annually.

African Americans are an active consumer market. African Americans most often shop for pleasure. In fact for most people, shopping trips are regular social outings with their peers.