Hispanic internet users are visiting niche Spanish language publishers to get more in depth content in their particular area of interest- from finance and fashion to sports and technology.
Allied Media partnered with top quality Hispanic web publishers to provide advertisers with targeted ad placements. Offering country-specific, channel-wide and run-of-network placements.

According to .conScore Media Matrix, an Internet research firm, there were 16 million U.S. Hispanics online in 2006, a cyberpopulation that outpaces those of Mexico, Spain, Argentina and Colombia. 52% of online Hispanics now access the Internet on a broadband connection at home,compared with 50% of the general online population. Online Hispanics look to the Internet as a primary source of information. Half agree (51%) that they “get more information about products and services from going online than they do from television,newspapers or magazines,” according to a AOL Roper US Hispanic cyberstudy.

This study also shows that 69% go online to learn about features and benefits of specific brands before making a purchase. This compares to 61% of the general online population. Also, 70% now view the Internet as the best source for comparing prices vs. 59% in 2004. Online Hispanics are far more likely that the online general population to list among their major financial goals being able to send their children to college, buy a house or apartment, and own their own business.

Advertising Material used

ONLINE CAMPAIGN MANAGEMENT

Media supports a broad range of online ad formats for leading advertisers and agencies worldwide. Our experienced team of account managers and account executives can work with you to ensure effective placements for your campaigns.

Please see below for highlights of our creative specifications. Contact us for additional information on supported formats or other technical questions.

Image Creatives
Static JPG (JPEG), GIF and PNG image files are accepted formats for image creatives.

Audio
No sound unless user initiated. Creative should include clearly visible mute/stop option.

Animation
Creative can loop 3 times, total animation can last up to 15 seconds. Continuously running creative not allowed.

Flash Creatives
Animated SWF files are the accepted format for Flash creatives. Flash version 8 and below is supported. It is recommended that Flash creative follow Flash Tracking Kit standards (ClickTAG) for assigning click through URLs. Flash creatives should have a .GIF, .JPG or .PNG backup.

Rich Media Guidelines
Allied Media’s ad serving technology supports all types of rich media creatives including but not limited to:

• expandable banners
• floating creatives
• creatives containing video and audio

All creative actions (e.g. expansion beyond original dimensions, launching new browser window or audio) must be user-initiated and allow user to close/exit easily.

Standard rich media formats such as Eyeblaster, Viewpoint, Unicast and Klipmart are supported (additional rich media ad serving charges may apply).

Creative Guidelines

• Gambling / casino / betting ads in the U.S.
• "Adult content" ads
• Deceptive ads or ads that display false system functionality. (e.g. fake "X's" in the corner that look like an operating system message.)
• Ads with Active X downloads unless on user initiation.
• Ads that start a download on click. The user has to go to a landing page and then opt-in for the service
• Overly distracting ads
• Creative of a sexual or explicit nature
• Ads for sexual products
• Ads that infringe upon a trademark without proper disclaimers
• Ads with sound unless user initiated
• Ads with more than one advertiser per impression
  

For more info, please email us