Radio is a medium that is extremely culturally compatible with the latino population and their way of life. Radio relates to the listener on a personal level and moves with the listener, unlike any other media. Hispanic people are mobile, with lots of time spent on wheels of one sort or another. Ninety-five percent of cars have radios and 74 percent of adults are in cars every week. Since radio is available in cars 24 hours a day, it has a tremendous reach with the Hispanic audience.

Allied Media can help you with the following:

• RADIO MEDIA TOUR
  - RadioTour —When you have a news or special-interest issue that requires a more in-depth, on-air discussion…
• AUDIO NEWS RELEASE
  - NewsFeed —When you have a timely "breaking news" issue or story that you need to get on the air immediately…
• RADIO SERIES
  - ConsumerFeature —When you have a timely consumer message that's less urgent than an AUDIO NEWS RELEASE …
• BLAST/BROADCAST FAX
  - Daybreak Fax —When you have fun, interesting facts that can be integrated into live on-air banter or news…
• PUBLIC SERVICE ANNOUNCEMENT
  - PSA —When you have a non-product-oriented appeal on social issues…
• RADIO PROMOTIONS
  - Contests, Giveaways —When you have new or useful products or services you want to introduce to radio listeners in a fun and memorable way…
• SPANISH & MORE!
  — When you are looking for other unique ways to reach a wide audience…