With the changing face of America, it's more important than ever to accurately pinpoint your audience. Hispanics comprise the largest growing market in the country,increasing 53% in the last 10 years?5 times the rate of non-Hispanics. By the year 2005, Hispanics will constitute 13% of the population with over 36 million,making them the largest minority group in the U.S.As this market gains in size, many Hispanics are only partially assimilated into the English language and culture, preferring their own language and media andchoosing to maintain their Hispanic culture. Neither national television nor other national media impact this market as powerfully as Spanish language publications.91% of U.S. Hispanics speak Spanish at home and 67% are more comfortable with Spanish language publications.Nationally, there are 28.6 million Hispanics. Allied Media's Hispanic Publication Network penetrates the top DMA markets, including publications
located in the top 10 Hispanic states in the U.S.
Over 250 Hispanic newspapers and magazines publications from across the United States
A powerful consumer market with an annual spending power of over $350 billion.
There are more than 7.6 million Hispanic households in the United States, averaging 3.6 people per householdThe average Hispanic household spends $30,013 annuallyThere are about 1 million Hispanic households in the United States with incomes of $50,000 or moreU.S. Hispanic households have 2 or more people employed full time.58% of Hispanics over 18 are employed full time.Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
Hispanics spend, on average, $300 more per year on food and $250 on apparel products and services than the general market.
An active consumer market.
Hispanics spend, on average, $300 more per year on food than the general market. They are more likely to use over-the-counter products and experiment more with personal care products than the general market. 85% have at least one credit card, 45% have a calling card, and 73% have made a long distance call (within the U.S.) in the last month. 68% of U.S. Hispanics own at least one automobile and 18% of these cars were purchased in the past year. They are heavier purchasers of swimwear, neckties, men's shirts and casual shoes, lingerie and women's slacks than the general market.
Effective access to the Hispanic market.
The average B/W full-page ad costs six to nine times less than other national magazines with smaller circulations. The network full page CPM (cost per thousand impressions) averages a low $50 and nearly half the network publications are audited.
The Allied Media Publication Network allows you to target this market through publications whose editorial focus is directly linked to Hispanic culture.
Allied Media makes it easy to reach this expanding marketplace. |
