Communication Channels for U.S. Hispanics Research shows that while Hispanics consume every type of media, they do seem to have a special attraction to television and radio. Nevertheless, the air-time used to identify a product or service at an in-depth level is typically too brief and too incomplete to be effective, thus the "sale" will not be closed.

After creating your strategic business message and statements of action for the hispanic audience, we help you identify the appropriate channels and types of hispanic publications to "reach" your intended customers and to target your demographic group in a cost effective manner by planning your media campaign from start to finish.

Hispanic American Television
The visual confirmations provided in television advertising are extremely important, especially so for Spanish-dominant Hispanics.

• 49% of U.S. Hispanics who watch television during prime-time hours, watch Spanish language programming.
• 40% of Spanish-dominant Hispanics regularly watch English-language programming.
• 30% of English-dominant Hispanics regularly watch Spanish programming.

Hispanic American Radio

Allied Media Radio is a proven, effective medium in targeting Hispanics.

• The most unique aspect of Spanish-language radio stations is the time spent listening.
• The Hispanic population often listens to the radio all day.
• The entire family may listen to one station and tune in, on average, 26 - 30 hours per week. This ranks more than 13% above the general population.

Hispanic Publications (Newspapers and Magazines)

• Minority newspapers are an inseparable part of the local minority community. They deliver what no mass medium can -- news that is specifically geared to the needs and concerns of individual minority communities.
• Newspaper readership skews to Adult 34-54 age group with an average income of $40k+

Interested in targeting the Latino market?

At Allied Media, we offer our clients a full complement of direct response, print, broadcast and interactive solutions, managed by a culturally diverse team with multilingual capabilities. We focus on helping Government, organizations and corporations communicate effectively to the domestic Hispanic consumer with culturally relevant marketing. We build bridges to help you communicate to the hispanic community.

The higher trust among Hispanics may have something to do with the size and scale of Hispanic outlets. Farthest along of the native-language media in terms of development and size, these outlets may have more of a professional look and feel.

The second main finding concerned how much different ethnic groups turned to their native-language media. In every category Hispanics relied more heavily on their native-language media than the other groups. For instance, 41 percent of Hispanics read mostly the Spanish-language newspapers, compared with 30 percent of Asians who read newspapers mostly in their languages and 15 percent of Middle Easterners. A mere 5 percent of African Americans relied mostly on newspapers targeted at American blacks.

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