Ethnic advertising strategies Diversity outreach Public Relations Media Planning and placement

Ethnic Radio

	African
	Arabic
	Armenian
	Croatian
	Lithuanian
	Polish
	Russian
	Serbian
	South Asian
	Ukrainian

ETHNIC MARKET

	Diversity Markets
	Afghan American
	African American
	Arab American
	Eastern European
	Hispanic American
	Iranian American
	Muslim American
	Somali American
	South Asian American

All Africa Radio Network

Radio programs listed below reach out to immigrants from the sub-Saharan Africa living in major cities in the US. These broadcasts cover the top cities with the largest African communities. Advertising on these programs presents the most cost effective way to reach this audience. You can reach this audience nationally or you can pick the relevant location for your ad campaign.

CITY	Days	Time	Description

NY	Sundays	4P-6P	African Connection / World Beat
NJ	Sundays	8:30P-10P	African Times
	Sundays	10P-11P	Voice of Africa
CT	Sundays	11P-12Mn	African Times / Voice of Africa / RMI
	Sat	3P-4P	Selam Radio / East African program / Community /Talk
CA
	Sundays	3P-4P	Lisanne Gospel'all / East African Program
	Sundays	1P-2P	Eritrean Community Radio Program
	Mon-Sat	7A-9A	Radio France Inter / African Edition
	Sat	11A-12:30P	Eritrean Program / Tegrinia
	Sat	12:30P-1P	McGannit - Ethiopian Community / Amharic
	Sat	1PM-2PM	Tegrinia Show / Talk
	Sat	2PM-3PM	Ye Hirbret / Amharic / Talk
	Sat	3PM-3: 30PM	Ys Reat Dims / Amharic / Talk
	Sat	2P-3P	Ye Hirbret / Amharic / Talk
MidAtlantic
	Sat	3PM-4PM	CineGambia / Wolof / West Africa
	Sun	1PM-2PM	Nesaneth / Amharic / Talk
	Sun	2PM-3PM	Selam Radio / East African program / Community / Talk
	Sun	3PM-4PM	AEND / Amharic / talk / Community
	Sun	4P-5PM	Voice of Ethiotiawnet / Community / Amharic/ call in show
	Sun	5PM-6PM	Beasrat Wangel / Amharic / Religious
	Mon- Sat	7A-9A	African edition ( Radio France International )
PA
	Mon-Sat	2P-3P	Radio Tam Tam
	Sun	9:30A-11A	Ethiopian community Program
MA
	Sun	5P-6P	The Ethiopian Program
	Sun	12N-1P	Eritrean Program / Tegrinia
	Sun	4P-5PM	Ethiopian
	Sun	5P-6P	Somalian Program
GA
	Sun	3P-4P	East African / Sagalee
	Sun	1P-3P	West African
	Sat	4P-6P	East African / Somalia
	Sun	1P-2P	Selam Radio / East African program / Community / Talk
MN
	Wed	7P-8:30P	Selam Radio / East African program / Community / Talk

English (African): "Bridges to Cross-Cultural Understanding" sponsored by the Ethiopian Community Development Council provides news and information regarding African refugees and economic issues. This program airs on Saturday at 9:30am and showcases African musicians and other special guests to bridge the gap between all cultures.

Amharic: The principal language of Ethiopia and the language spoken by over 65,000 Ethiopians in the area. The following informational programs are broadcast on New World Radio: "Aend Ethiopia" , "Selam Radio", "Ye Hibret", "Netsanet Le Ethiopia", "Yeasrat Dimts", and "Negarit". Also in the Amharic language are the following religious programs: "Ethiopian Evangelical Church", "Yemsrach Dimste Yewongel" and "Besrate Wongel".

Tigrinya: With news and information from Eritrea, "Voice of Eritrea" and "Democratic Eritrea" bring different perspectives to the Eritrean speakers in the Washington Area.

Woluf: The language of Senegal and the Gambia, the program "SeneGambia" provides news and music to its listeners in the Washington Area.

(African): "Bridges to Cross-Cultural Understanding" sponsored by the Ethiopian Community Development Council provides news and information regarding African refugees and economic issues. This program airs on Saturday at 9:30am and showcases African musicians and other special guests to bridge the gap between all cultures.

African Publication

African Abroad
Bringing info and news from the African continent, while providing information to assist recent African immigrants in adjusting to life in the US.

African Sun Times
Championing the African agenda in America.

Africa Radio	Arab Radio	South Asian	Russian Radio
Ukrainian Radio	Croatian Radio	Serbian Radio	Polish Radio
Armenian Radio	Lithuanian Radio	Romanian Radio	Bosnian Radio
Albanian Radio	Greek Radio	German Radio	German Radio
Irish Radio	Macedonian Radio	Hungarian Radio	Slovenian Radio