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AFGHAN AMERICAN MARKET
Afghan American Advertising & Marketing
 
Allied Media prepares Marketing campaigns and executes them with strategic public relations that bring catered results to fit each client’s project. At Allied Media, we ensure that the appropriate communication appears in its key media outlets to reach the highest percentage of the 67 ancestry groups in the U.S. According to the U.S. Census bureau.

Allied Media understands the vast potential of the Afghan American market. We help our clients realize the significance of reaching out to that part of the Persian American market. It is no secret that this part of the U.S. population is ahead of the curve when it comes to education and wealth.

This population is also equipped with a media that is fast growing. Reaching out to this community is an opportunity the government and corporations cannot afford to overlook
 

A research by Tim eigo shows that Afghan Americans have a long history of immigrating to the United States, as they may have arrived as early as the 1920s. Modern-day Afghanistan, torn by both civil and foreign wars, repeats the cycle of oppression, invasion, and turmoil that has plagued it for centuries. As the twenty-first century was about to begin, Afghan people struggled in their own land and flooded the globe in increasing numbers to escape dangers from within their borders and from without.

The people who inhabit Afghanistan are diverse. Although about 60 percent of the people are descendants of the native Pushtun, or Pathan, tribes, the population reflects the history of the many invaders who stopped to conquer the country or cross it on their way to other battles.
 

One almost homogeneous characteristic of the people, however, is their religion. Almost all Afghans are Muslims. Although early records are vague or nonexistent, the first Afghans to reach U.S. shores probably arrived in the 1920s or 1930s. It is known that a group of 200 Pushtuns came to the United States in 1920. Most of Afghans Americans are hard workers and would like to study.

Some of those who entered the United States were students who won scholarships to study in American universities. After the 1979 Soviet invasion of Afghanistan, many people from Afghanistan decided to leave their country to immigrate or seek refuge in other countries. These settled in Pakistan, Iran, the European Union, North America, Australia, and elsewhere in the world.

Large numbers of Afghan refugees began arriving in the United States in 1980 in the wake of the Soviet invasion. It is estimated that 55 to 67 percent of all Afghan refugees live there. In their communities, the Afghans have opened grocery stores and restaurants and television and radio programs are available in their language. In the late twentieth century, Afghans could be found in every state of the Union.

and began to settle in California (mainly the Los Angeles-Orange County area and San Francisco Bay Area) and in the Northeastern United States, where large Muslim community centers keep them closely bonded. Fremont, California, is home to the largest population of Afghan Americans. Smaller Afghan American communities also exist in the states of Texas, Illinois, Florida, Washington and elsewhere.

According to the Embassy of Afghanistan in Washington, DC, the overall Afghan population in the United States is around 300,000. 1973 to 1977. According to the U.S. Immigration and Naturalization Service, resident alien status was granted to several thousand Afghans.

When more than 40,000 Afghan refugees relocated to the Western Hemisphere in the 1980s, the largest groups settled in New York, Washington, D.C., San Francisco, and Toronto, Canada. The Bay Area of San Francisco has become a haven for Afghan refugees, who find the climate amenable, the California communities open to diversity, and, until 1994, the welfare system generous.


As noted, most Afghans entered the United States as refugees in the 1980s. Since 1989, however, most have arrived under the family reunification criteria. In that case, a visa is contingent on the willingness of family members or an organization to guarantee their support for a set period of time. This process inevitably leads to immigrant groups settling near each other. Although the first Afghan arrivals to the United States were well educated and professionals, more recent immigrants had fewer experiences with Americans, less education, and, because they were not here for schooling, had fewer opportunities to become adept at English.
To reach the Afghan American community, we provide our clients with tools such as:

  • Market Research
  • Media Consulting
  • Media Placement
  • PR & Media outreach
  • Diversity Recruiting
  • Direct Marketing
  • Creative Production
We, at allied media know how to target each and every small medium and large Afghan American event that holds a tremendous amount or Afghanis.

 

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