Recruiting Afghani Americans is a challenging task.
The community is relatively small and scattered around the country, the media platforms are either limited.
It takes a company such as Allied Media Corp. that knows the community inside and out, the community leaders in various localities, the community events taking place around the country, events that are mostly small and non advertised, various media options available and their limits and relative strengths, a network of trusted contacts that keep our clients abreast of the latest news and developments.
The advertising and community outreach strategies we adopt help our clients achieve recruiting goals when it comes to cultural advisors, linguists, native speakers who master Pashto and Dari. Among the entire process of helping clients reach their recruiting goals, we provide market research and analysis, media planning and placement, direct marketing, public relations, distribution and creative production.
The national media plan consists of Pashto and Dari language television and programs, Afghan American radio programs in several states, national Pashto language newspapers and magazines package and a plan with the top visited Afghan American websites.
To bring our client program even closer to the Afghan American Communities, Allied Media has put together a distribution package that got hundreds of thousands printed flyers and posters to more than 100 gathering places for the Afghan American speaking community.
Allied Media Team produced Television ads for Client in English,
Pashto and Dari and placed the ads in key media outlets to reach the targeted audience.
Since its establishment, Allied Media has built solid relationships with event coordinators and ethnic organizations around the country. This competitive edge helps us stay alert to any special community events, conventions, gatherings, meetings or shows about to occur nationwide or at the local level.
“An essential component of U.S. national security in the post-9/11 world is the ability to engage foreign governments and peoples, especially in critical regions, to encourage reform, promote understanding, convey respect for other cultures and provide an opportunity to learn more about our country and its citizens. To do this, we must be able to communicate in other languages, a challenge for which we are unprepared.” National Security Language Initiative.