MULTICULTURAL MARKETING
ARABIC TELEVISION
 

iraqi press


   
 
Who Wants To Be A Millionaire?
 
     

 

"Who Wants To Be A Millionaire?".is the question MBC asks for which a SR 1 million answer is still awaited. The program has captured the imagination of viewers everywhere, men and women, young and old. It has become so successful that it has surpassed all expectations and smashed viewing records in whichever country it is shown. Arab viewers in Asia, Africa, Europe, North and South America are all hooked to a unique formula now given an Arabic identity. The one-hour show goes out on Tuesdays and Fridays every week. Not only is it regarded as entertainment, but also a cultural program. Eight new competitors from all over the world participate in the show. Many celebrities have taken part too, artists and actors such as Mohamed Abdu, Ayman Zeidan, Mona Wassef and Mohamed Sobhi. One show was exclusively assigned to artistic couples, with the singer, Asalah Nasri, and her husband being joined by the famous Egyptian star, Al Muntasir Billah and his wife.The couples answered questions jointly and the debates between them as to the correct answer made for excellent entertainment. This exciting atmosphere has brought the program into the hearts and homes of millions of Arab viewers.

Who Wants To Be A Millionaire? is the jewel in the crown of MBC's many successes in its first ten years. These winning formats continue to ensure MBC's position as number one in the Arabic satellite TV world.




Copyright © 2007 Allied Media Corp. All rights reserved
Allied Media Corp.
5252 Cherokee Avenue, Ste. 200
Alexandria, VA 22312

Tel: 703 333 2008
Fax: 703 997 7539

Info@allied-media.com